Tag: semantic shift

Demure Named Dictionary.com’s 2024 Word of the Year Amid Viral TikTok Shift

Demure Named Dictionary.com’s 2024 Word of the Year Amid Viral TikTok Shift
Posted by: Aryan Khatri in: Culture and Society
23 Nov | 16:36 PM | 0

Dictionary.com named 'demure' its 2024 Word of the Year after a viral TikTok video by Jools Lebron transformed the word from 'modest' to a symbol of refined sophistication, sparking a 1,200% surge in usage and reshaping modern language.

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